what we do
  • ecommerce platform & technology
  • Design and Development
  • fulfillment
  • Inventory Forecasting & Planning
  • Customer Service
  • fulfillment
  • Marketing

We maximize the impact of your webstore.

At the heart of every successful, growing direct-sales endeavor is professional merchandising. Your SureSource partnership gives you direct access to our in-house team, which takes on the challenges of merchandising for you. Not only does our merchandising team showcase your products in the best possible light, they improve conversion and average order value, maximizing both the impact and the revenue of your store.

Creating a Showcase:

Within merchandising, SureSource employs a team of copywriters and photographers, and maintains a professional on-site photo studio.

Ways in which we can bring your products to life:

  • Assortment Planning: Where necessary, we can help to make sure the right products are selected and presented to the right customer.
  • Pricing: While we may offer valuable input and advice on product pricing, you have the final say, giving you the control to minimize channel conflict. We can provide analysis and monitor pricing across the industry to help give guidance to price- setting decisions.
  • Interactive and 360° Photography: Your customers have the ability to view your products from every angle and up close, so they can order with confidence.
  • Personalized Previews: SureSource offers personalized product views for those items with customized offerings (e.g., monogramming).

Driving Performance:

Our Merchandising team has proven its ability to increase conversion and average order value.

Some examples of tactics our team will employ:

  • Promotional Planning: We partner with your marketing team to create a merchandising calendar based on your marketing plans.
  • A/B Split Testing: We conduct simultaneous tests that are rigorous and data-driven (at the 95% confidence level) to ensure we are getting the optimal sales out from your webstore.
  • User Testing: We test every aspect of a new webstore to ensure each path and the overall flow is logical for the end user. We have the ability to assign and record users attempting to complete tasks in order to identify usability roadblocks that might not be evident in analytics.
  • Up-sells and cross-sells: Algorithms based on either order history and/or predictive models guide cross and up-sell decision making. This ensures our cross-sell offerings are targeted and relevant to your customers, heightening the potential for increased sales.

With the customer experience at the forefront of everything we do, our merchandising team ensures a straightforward, logical user experience, incorporating relevant historical patterns and shopper behavior to drive optimal results for each partner.